Made in Chelsea

Since Series 20, I've worked across multiple series of Made in Chelsea, helping to shape and evolve the show's digital content strategy. Creating content across Instagram, TikTok, Facebook, YouTube and X, I produced social-first assets that kept audiences engaged throughout each series, while also developing longer-form YouTube content designed to extend the show's reach and attract new viewers.

My Role
Working closely with editors and the wider digital team, I identified standout moments from each episode and developed them into platform-specific content, including short-form clips for Reels, TikTok and other social channels. During transmission, I also managed live social posting, publishing reactive content in real time to keep audiences engaged and encourage conversation as each episode aired. Alongside the weekly social content, I was part of the development of the YouTube strategy, curating and producing archive compilations that brought together iconic moments, key storylines and fan-favourite cast journeys to create engaging, bingeable videos for both existing fans and new audiences. I also introduced weekly sneak peek clips into the content strategy, releasing short-form previews ahead of each episode to build anticipation and maintain momentum between broadcasts.

The role involved close collaboration with editors, producers and the wider digital team to deliver content across multiple platforms while adapting assets for different audiences and formats. By combining live social coverage, short-form content and long-form YouTube programming, I helped maximise the value of existing footage and create a consistent stream of content that supported the series before, during and after transmission.