Working as a Digital Producer for the 2024 and 2025 series, I worked as part of the live digital team in Australia, creating fast-turnaround social content throughout the show's nightly broadcasts. From identifying standout moments in real time to publishing across multiple platforms, my focus was on keeping audiences engaged while the conversation was happening.
My Role
During each live broadcast, I monitored the programme to identify moments
with the greatest social potential. Working to tight deadlines, I quickly edited
clips, selected stills and published content across TikTok, Instagram, Facebook
and YouTube while the show was still on air.
Alongside live publishing, I collaborated with the wider digital team to generate
fresh content ideas, react to key moments as they unfolded and deliver a
consistent stream of engaging content throughout the series.
Highlights
One of my favourite projects was developing Flash Phone, a short-form social
series featuring contestants immediately after leaving the jungle. The format
gave audiences exclusive behind-the-scenes insight into camp life and
relationships, extending the show's storytelling beyond the main broadcast.
The series was published across Facebook, Instagram, TikTok and YouTube, generating strong engagement and becoming a popular recurring content format.
Social Content
Video Highlights